It's not you...it's your data!

A collaborative guide to take you through all the steps of university life.

Navigating Networks at Academic Conferences

So you’ve been accepted for a conference (hopefully somewhere exciting!), and your conference paper is ready to be presented to an assembly of your academic peers. Whilst one of the principal benefits of an academic conference can be the constructive criticism a presenter receives on their ideas, the opportunity to develop an academic network of researchers within your field is arguably as important.

Read More

Tips on finding marketing dissertation topics

It’s that time of the year where MSc students around the world start thinking about their marketing dissertation topics. In this post I provide some guidance on how to find a topic for your marketing dissertation.

Read More

Top 10 Tips for Getting into University

Are you about to enter university? Here are our top ten tips to get you into university.

Read More

Publication stories: Expanding the Domain of Festival Research

Recently, I had a journal article published in the International Journal and Management Reviews titled “Expanding the Domain of Festival Research: A Review and Research Agenda”. The paper undertook a systematic literature review whereby myself and my co-authors recognised the critical role festival founder’s (entrepreneurs) play in the initiation and continuance of festivals and the importance of the wider networks in which festivals are locally embedded.

Read More

Outcome and Results of a PhD Viva: How do I know I have passed anyway?

The exact terminology is not exact, and often varies from institution to institution… Don’t fixate on particular words… like minor / major / substantive etc., rather, understand what the board classifications mean.

Read More

Our latest posts

Top Ten Hints on Building Your Academic Reputation

By about the mid-point of your PhD journey, it becomes apparent that getting a successful completion signals not the end per se, but the end of the beginning. For some, the PhD is the summation of their academic endeavours, allowing you to retire undefeated from the world of education bearing its highest accolade. For others, especially those aspiring to an academic career, PhDs are the entry ticket to a world where reputation is all. So how do you build your academic reputation?

Three things for a successful Publication, Thesis or Dissertation: Theory, Context and Data

Now, before we go any further, clearly articulating you theory, context, data collection, and data analysis is not enough to get published, however, not doing is enough to get your paper desk rejected.

Clear articulation of all three things is subject to a sensible selection process; a general review might not require the application of any particular theory, whilst a conceptual paper may not involve the collection and analysis of original data, but once you know what type of paper you are writing, you should be able to break it down. Being able to explain your paper in relation to each of these sections is of great help when considering both the ways in which to frame the paper, and the gaps that your research addresses.

Getting a PhD while working full time – Top 10 questions to ask yourself before starting a PhD

I’ve jotted down a list of ten questions that I wish I had thought about more fully, or even considered at all before starting a PhD. Now, please remember (as mentioned before), I was full-time PhD (with teaching and marking commitments in my PhD Contract), and part-time at work. However, my employment contract was 27 hours per week (plus travel time), which is only a few hours short of what most people would consider a full-time contract (35 hour per week).

Sitting down and working out quickly what I would do, and how I could possibly afford to do it (time and finances)

If you recall my last post, I had just bumped into someone that I knew from years ago. He was completing his PhD and I was on a Masters course back in the UK at the time. Before I went home from another busy shift at work, I sat down to catch up on the past 8 years! His question was “So, when are you going to do a PhD?”, to which I replied “I’ve actually been thinking about that for the past six weeks, but how on earth do I manage it?”.

How to choose a dissertation topic in marketing?

That time of the year when PG students will have to choose their dissertation topic is quickly approaching at Heriot-Watt University. Writing a dissertation is part of the examination process at many undergraduate and postgraduate programmes across the world. So I decided to write this quick guide with a few tips on how to choose a marketing dissertation topic.

The ideal dissertation structure and word counts

The following table offers a suggested structure and approximate word count for a dissertation. This is designed to be altered according to the needs of the researcher, and the stipulations of their supervisor and institution. It is important to understand that the table is offered here only as a set of non-specific suggestions for your (hopefully!) very specific project. All dissertations are different, and your supervisor is the best person to talk to about your specific institutional, school, or college requirements, which may vary quite significantly.

Experience of Turning My Dissertation Into A Conference Paper

In April 2015, after months of hard work and sleepless nights, my Marketing dissertation on “Investigating consumer attitudes for young adults towards in-app advertising in the UAE” was finally complete. Before I walked down to hand in the very final copy of my dissertation I took one last look at it. I remembered how much I could not wait for this moment, to finally finish my dissertation and never look at it again. However, something had changed. I was suddenly very proud of what I had produced. I had put my heart into this thesis. I wanted to take this journey of extensive research and thorough analysis further.