A guide to different types of theory/models
You are being asked to make a theoretical contribution and to find theoretical research gaps. This can be a daunting task, especially when you don’t know what can be considered as a theory and what not. This guide will point you in the right direction....
[Infographic] The effects of anthropomorphic tourism brands on Facebook fan pages
Social media platforms and their associated user-generated content are of increasing significance to the perception of tourism brands amongst consumers. Online fan pages offer a unique opportunity for tourism managers to effect positive engagements between their brand...
Marketing dissertation topics 2018
Once again is that time of the year: the opening of dissertation season. I know this because the first appointments to discuss marketing dissertation topics started to arrive in my inbox this week. This is the third edition on how to find interesting and relevant topics for your marketing dissertation.
[Infographic] From leisure to tourism
Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This research paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream.
[INFOGRAPHIC] Visitor’s engagement and authenticity: Japanese Heritage Consumption
Understanding the sense of authenticity of heritage attractions is important for tourism management and marketing because presentation, interpretation and verification has a direct bearing on motivations to visit and engage with heritage tourism sites.
[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?
This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.
[INFOGRAPHIC] Impact and Management Research: Exploring Relationships between Temporality, Dialogue, Reflexivity and Praxis
This paper introduces the special issue focusing on impact. The authors present four papers in the special issue and synthesize their key themes, including dialogue, reflexivity and praxis.
[Infographic] Cultural Heritage Visitor Engagement Scale
Understanding visitors' level of engagement with tourist attractions is vital for successful heritage management and marketing. This paper develops a scale to measure visitors' level of engagement with tourist attractions. It also establishes a relationship between...
Travelling for Umrah: destination attributes, destination image, and post-travel intentions
A research paper published in the Service Industries Journal examines the links between three antecedent factors (i.e. cosmopolitanism, self-identity, and a desire for social interaction) on perceived destination image and behavioural intentions in the context of...
10 tips for replying to reviewers’ comments on your manuscript
Dr Babak Taheri is an Associate Professor in Marketing and Programmes Director in MSc International Marketing Management...