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A collaborative guide to take you through all the steps of university life.

[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.

Experience of Turning My Dissertation Into A Conference Paper

In April 2015, after months of hard work and sleepless nights, my Marketing dissertation on “Investigating consumer attitudes for young adults towards in-app advertising in the UAE” was finally complete. Before I walked down to hand in the very final copy of my dissertation I took one last look at it. I remembered how much I could not wait for this moment, to finally finish my dissertation and never look at it again. However, something had changed. I was suddenly very proud of what I had produced. I had put my heart into this thesis. I wanted to take this journey of extensive research and thorough analysis further.

Top 10 Hints For Understanding Your Ontology, Epistemology and Methodology

When you begin writing for research you’ll need to get to grips with some challenging academic language. In particular, you need to get on top of three very important concepts: Ontology, Epistemology and Methodology.

MSc Dissertation Structure and Word Counts

The following table offers a suggested structure and approximate word counts for your MSc Dissertations. It is not set in stone and should be changed to suit your project and your institution. Remember a key rule for success – Follow the advice of your supervisor!

10 tips for doing an internship while pursuing an MSc

Jessica Doyle is a Postgraduate student at Heriot-Watt University, Edinburgh, studying for an MSc in International...

Our latest posts

[Infographic] From leisure to tourism

[Infographic] From leisure to tourism

Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This research paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. 

[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.

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