Undergraduate and postgraduate life

Undergraduate & Postgraduate life

A section focused for the last years of undergraduate life as well as postgraduate life for those pursuing an MSc programme. Hints on how to write a good dissertation and experiences from other 4th years students in their final years as well as master students.

How to choose a dissertation topic in marketing?

That time of the year when PG students will have to choose their dissertation topic is quickly approaching at Heriot-Watt University. Writing a dissertation is part of the examination process at many undergraduate and postgraduate programmes across the world. So I decided to write this quick guide with a few tips on how to choose a marketing dissertation topic.

The ideal dissertation structure and word counts

The following table offers a suggested structure and approximate word count for a dissertation. This is designed to be altered according to the needs of the researcher, and the stipulations of their supervisor and institution. It is important to understand that the table is offered here only as a set of non-specific suggestions for your (hopefully!) very specific project. All dissertations are different, and your supervisor is the best person to talk to about your specific institutional, school, or college requirements, which may vary quite significantly.

Experience of Turning My Dissertation Into A Conference Paper

In April 2015, after months of hard work and sleepless nights, my Marketing dissertation on “Investigating consumer attitudes for young adults towards in-app advertising in the UAE” was finally complete. Before I walked down to hand in the very final copy of my dissertation I took one last look at it. I remembered how much I could not wait for this moment, to finally finish my dissertation and never look at it again. However, something had changed. I was suddenly very proud of what I had produced. I had put my heart into this thesis. I wanted to take this journey of extensive research and thorough analysis further.

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