The PhD Journey

[Infographic] From leisure to tourism

Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This research paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. 

[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.

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