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It's not you...it's your data!

A collaborative guide to take you through all the steps of university life.

Advice for those doing a PhD part time or while keeping a full time job

Now I’ve been accepted, arranged to stay on at work part-time (although it’s almost a full-time contract for normal people when you look at the hours!). I need to resolve being a student again, along with how to juggle reading, study, writing, teaching, marking, home-life, and work?!

Experience of Turning My Dissertation Into A Conference Paper

In April 2015, after months of hard work and sleepless nights, my Marketing dissertation on “Investigating consumer attitudes for young adults towards in-app advertising in the UAE” was finally complete. Before I walked down to hand in the very final copy of my dissertation I took one last look at it. I remembered how much I could not wait for this moment, to finally finish my dissertation and never look at it again. However, something had changed. I was suddenly very proud of what I had produced. I had put my heart into this thesis. I wanted to take this journey of extensive research and thorough analysis further.

How to choose a dissertation topic in marketing?

That time of the year when PG students will have to choose their dissertation topic is quickly approaching at Heriot-Watt University. Writing a dissertation is part of the examination process at many undergraduate and postgraduate programmes across the world. So I decided to write this quick guide with a few tips on how to choose a marketing dissertation topic.

Important tips for writing a “scale development” paper

Dr Babak Taheri shares several recommendations for those looking to write a scale development paper.

Could Sparrho become an alternative to Google Scholar?

The newest kid on the block in academic search is a British-based company called Sparrho. With over 21,000 sources and 5 million search items, the platform allows from a more customised and research-led user experience for the academic world. I always welcome new tools that can make research easier to conduct, so I was excited when I read about this new platform.

Our latest posts

[Infographic] From leisure to tourism

Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This research paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. 

[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.

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