![[INFOGRAPHIC] Impact and Management Research: Exploring Relationships between Temporality, Dialogue, Reflexivity and Praxis](http://www.itsnotyouitsyourdata.com/wp-content/uploads/2017/07/impact-and-management-research-short-627x354.jpg)
This paper introduces the special issue focusing on impact. The authors present four papers in the special issue and synthesize their key themes, including dialogue, reflexivity and praxis.
Read More![[Infographic] Cultural Heritage Visitor Engagement Scale](http://www.itsnotyouitsyourdata.com/wp-content/uploads/2017/07/Cultural_Heritage_Visitor_Engagement_Infographic-627x376.jpg)
Understanding visitors’ level of engagement with tourist attractions is vital for successful heritage management and marketing. This paper develops a scale to measure visitors’ level of engagement with tourist attractions. It also establishes a relationship between the drivers of engagement and level of engagement using Partial Least Square, whereby both formative and reflective scales are included. The structural model is tested with a sample of 625 visitors at Kelvingrove Museum in Glasgow, UK. The empirical validation of the conceptual model supports the research hypotheses. Whilst prior knowledge, recreational motivation and omnivore-univore cultural capital positively affect visitors’ level of engagement,...
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Dr Babak Taheri is an Associate Professor in Marketing and Programmes Director in MSc International Marketing Management pathways at Heriot-Watt University. He has extensive experience in quantitative studies including: scale development and scale validation, structural equation modelling (SEM), path analysis using partial least squares (PLS), experimental design and intervention, multiple regression, testing for mediation and moderation). It is rare that your paper accepted without any revision. So, go ahead with revision in an argumentative fashion but do not get mad. It is hard to read reviewers’ suggestions without a knee-jerk reaction to defend your paper. It is understandable that...
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Dr Babak Taheri shares several recommendations for those looking to write a scale development paper.
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Are you at that stage in your dissertation or research project where you are considering using mixed-methods? Here are ten hints on how to conduct mixed methods research.
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