Author: Guest Writer

[Infographic] From leisure to tourism

Understanding the conditions and motivators of shifts in cultural trends is crucial for those managing and promoting the consumption of tourist activities. This research paper explores the recent popular surge of interest in BDSM (Bondage, Domination, Sadism and Masochism) and develops a model that explains how ‘deviant’ activities move from the margins to the mainstream. 

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[INFOGRAPHIC] Translating for tourism: accuracy or effectiveness?

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyses websites of museums in the UK and China.

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[Infographic] Cultural Heritage Visitor Engagement Scale

Understanding visitors’ level of engagement with tourist attractions is vital for successful heritage management and marketing. This paper develops a scale to measure visitors’ level of engagement with tourist attractions. It also establishes a relationship between the drivers of engagement and level of engagement using Partial Least Square, whereby both formative and reflective scales are included. The structural model is tested with a sample of 625 visitors at Kelvingrove Museum in Glasgow, UK. The empirical validation of the conceptual model supports the research hypotheses. Whilst prior knowledge, recreational motivation and omnivore-univore cultural capital positively affect visitors’ level of engagement,...

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