Author: Rodrigo Perez Vega

[Infographic] Top 10 Viva Hints When Preparing For Your PhD Exam

Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management. Robert MacIntosh is Head of the School of Management and Languages at Heriot-Watt University....

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How to choose a dissertation topic in marketing?

That time of the year when PG students will have to choose their dissertation topic is quickly approaching at Heriot-Watt University. Writing a dissertation is part of the examination process at many undergraduate and postgraduate programmes across the world. So I decided to write this quick guide with a few tips on how to choose a marketing dissertation topic.

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Could Sparrho become an alternative to Google Scholar?

The newest kid on the block in academic search is a British-based company called Sparrho. With over 21,000 sources and 5 million search items, the platform allows from a more customised and research-led user experience for the academic world. I always welcome new tools that can make research easier to conduct, so I was excited when I read about this new platform.

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