Author: Rodrigo Perez Vega

Travelling for Umrah: destination attributes, destination image, and post-travel intentions

A research paper published in the Service Industries Journal examines the links between three antecedent factors (i.e. cosmopolitanism, self-identity, and a desire for social interaction) on perceived destination image and behavioural intentions in the context of religious travel. The paper tests a model using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics...

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[Infographic] Top 10 Viva Hints When Preparing For Your PhD Exam

Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management. Robert MacIntosh is Head of the School of Management and Languages at Heriot-Watt University....

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How to choose a dissertation topic in marketing?

That time of the year when PG students will have to choose their dissertation topic is quickly approaching at Heriot-Watt University. Writing a dissertation is part of the examination process at many undergraduate and postgraduate programmes across the world. So I decided to write this quick guide with a few tips on how to choose a marketing dissertation topic.

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